Assignment 2 Managerial Economics And Globalization

Assignment Two: Operations Decisions ECO 550- Managerial Economics and Globalization Alisha Ball Dr. Agnes Denalane Strayer University Assignment 2: Operation Decisions Introduction In today’s retail food service industry there is a large demand for convenience food. People take less time to cook and with the increase of health issues related to weight management, low calorie options are becoming very popular. Consumers have become more knowledgeable, tech-savvy, and have higher incomes; all of which create a competitive atmosphere in the convenience food market. Microwavable meals have come a long way since their early days and are now considered by many to be a staple in the freezer. Low calorie options in these†¦show more content†¦E., Gould, J. P., 1966). Furthermore, the members are price takers and do not have the power to influence price changes. We now understand that perfectly competitive markets are very rare and that in reality our product exists in a different type of market. The four types of markets are: Monopoly, Oligopoly, Monopolistic competition, and perfect competition. Our company has gained enough power in the market to inf luence price and allow it to choose its own optimal price. This means that establishing an equilibrium where QD = QS does not necessarily apply. Perhaps our company has developed an innovation that makes the quality of our microwave meal much better than our competitors or we have developed a process than drastically lowers the cost of processing the ingredients for our product. Regardless of the reason, our company now has a competitive advantage and we must take advantage of it in order to become dominant in our industry. Short-Run and Long-Run Functions Going back to the four types of market structures we can now say that our company is approaching a monopolistic competition structure, in which there are still many buyers and sellers of products, but we have set ourselves apart from our competition with our innovations and there is no longer perfect substitution of products (Harris, McGuigan, Moyer, 2014, p. 352). In this type of structure a firm can earn profits, break even, or suffer losses. In the short run a new entrant into theShow MoreRelatedAssignment 1 Demand Estimator Essay695 Words   |  3 Pagesï » ¿ Assignment 1: Demand Estimation Due Week 3 and worth 200 points Imagine that you work for the maker of a leading brand of low-calorie, frozen microwavable food that estimates the following demand equation for its product using data from 26 supermarkets around the country for the month of April. 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